We were commissioned by Nike to create an original artwork for their fanwall installation situated on the mezzanine level within the House Of Innovation, Paris. The artwork explores the story of the Nike Air Zoom Alphafly Next% shoe, from the original testing conducted at the Nike Sports Research Lab, through to the design phase and finally ending with Nike’s vision of the future of fast. The piece also touches upon the involvement of marathon world record holder Eliud Kipchoge in the design process of this iconic running sneaker.
The installation itself is made from a bank of 11&#215;4 fans, that when moving create an image that allows for a level of transparency, giving an almost holographic viewing experience.
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Creative Direction: Nike / Tomorrow Bureau 
Design / Animation: Tomorrow Bureau &amp; Will Samuel

Entropic States.

TB-LAB

Rimowa

Dior Capture

Self Drive

Adidas

Dior

ArmourX

Byredo

Nike - Dry-Fit ADV

CHANEL

Meta-Species

Renault

Chanel Iconic Visuals

Audemars Piguet x 1017 ALYX 9SM

PRADA

Beats X FRGMT

Rapha Pro-Team

Entropic States

Costa Brazil

Dunhill

Chanel

Rapha + GORETEX

Cycora by Ambercyle

Stripes

IS Clinical

Alpine

Dacia - Manifesto

New Balance + District Vision

Apple Inc

Amyris

Rose Inc.

棺魚 – COFFINFISH

Nike - Air Zoom Alphafly Next%

Nike - Move To Zero

Metronome

One Plus

Gillette Labs

Rapha MTB

Nike - Project: Run Fearless

THERE Tech Lab

Nike - HOI Football

Camper x POP Trading

Salomon FW20

Salomon Advanced FW20

TB-LAB 004

House of Innovation

TB-LAB 003

Dekmantel 2020

Kenzo SS20

MALWARE

KENZO FW19

TB-LAB 002

TB-LAB 001

Dekmantel 2019

Dekmantel 2016

Kenzo SS19

Dekmantel 2018

&Ratio

Heresy SS18

Air Zoom Alphafly Next%