ArmourX is an exploration into an unsettling reality where technological progress, predominantly steered by a wealthy elite, shapes societal narratives with minimal regard for ethical considerations or long-term impacts.
While technological advancements erode the boundaries between reality and fabrication, AI-driven algorithms on social media platforms create echo chambers by amplifying divisive and emotionally charged content, accelerating the spread of conspiracy theories and misinformation, further skewing public perceptions of ethics, science and technology.
ArmourX serves as a satirical commentary on these dynamics, mirroring marketing tactics employed within the world of technology, to propagate a dystopian vision. Highlighting the absurd contrast between the ambitious promises of technological innovation and the ethical complexities stemming from its unregulated implementation, ArmourX contemplates the consequences of unchecked technological elitism.
Concept / Design / Animation &#8211; Tomorrow Bureau 
Sound &#8211; Misha Nikitin

Entropic States.

TB-LAB

Adidas  ER

Rimowa

Dior Capture

Self Drive

Adidas

Dior

ArmourX

Byredo

Nike - Dry-Fit ADV

CHANEL

Meta-Species

Renault

Chanel Iconic Visuals

Audemars Piguet x 1017 ALYX 9SM

PRADA

Beats X FRGMT

Rapha Pro-Team

Entropic States

Costa Brazil

Dunhill

Chanel

Rapha + GORETEX

Cycora by Ambercyle

Stripes

IS Clinical

Alpine

Dacia - Manifesto

New Balance + District Vision

Apple Inc

Amyris

Rose Inc.

棺魚 – COFFINFISH

Nike - Air Zoom Alphafly Next%

Nike - Move To Zero

Metronome

One Plus

Gillette Labs

Rapha MTB

Nike - Project: Run Fearless

THERE Tech Lab

Nike - HOI Football

Camper x POP Trading

Salomon FW20

Salomon Advanced FW20

TB-LAB 004

House of Innovation

TB-LAB 003

Dekmantel 2020

Kenzo SS20

MALWARE

KENZO FW19

TB-LAB 002

TB-LAB 001

Dekmantel 2019

Dekmantel 2016

Kenzo SS19

Dekmantel 2018

&Ratio

Heresy SS18

TB-LAB 006