Folklore research

SS18 Brand film

We were commissioned by South London based clothing brand Heresy to create their Spring / Summer 2018 campaign. Their work is driven by the exploration of mysticism and folklore with a particular focus on the traditions of the British Isles.

The campaign takes the viewer on a whirlwind journey into the Heresy underworld, where they encounter strange folkloric objects and magical happenings.

Heresy were generous enough to grant us access into their secretive world. We dived deep into their visual research treasure troves, exploring hidden gems and immersing ourselves in the traditional folklore of the British Isles. After a lengthy research and development stage, we were able to bring to life the established Heresy visual language whilst also expanding upon it in order to push the brand into uncharted territory.