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<p>The speed of light, and beyond, with HOKA’s lightest ever race day super shoe. We joined the brand to launch their latest offering for elite athletes, showcasing the super responsive, propulsive innovations at play.</p>
<p>Designed for performance breakthroughs, we shaped a concept driven product film, accelerating through the physical effects and stages of the shoe on its design journey towards light speed. We pushed perspectives and distorted space to hero key product features from the carbon plate to fine-tuned geometrics.</p>
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Entropic States.

TB-LAB

HOKA Speed of Light

AIRCO

ON RUNNING

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Project Ara

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&Ratio

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