Nike brought us onboard to develop a unique visual langauge for their innovative &#8216;Dry-Fit ADV&#8217; football kits.
A deep, exploratory approach was employed to unearth the novel asethetics required for the campaign. Ideas of heat, porousness, dryness and lightness helped to inform the direction, whilst an overarching &#8216;artful&#8217; intention helped create a sense of cohesion.
All action was motion captured and the football kits painstakingly simulated.
Creative Direction: Tomorrow Bureau &amp; Nike 
Design + Direction: Tomorrow Bureau 
Motion Capture: Target 3D 
Sound: Golden Hum

Entropic States.

TB-LAB

Rimowa

Dior Capture

Self Drive

Adidas

Dior

ArmourX

Byredo

Nike - Dry-Fit ADV

CHANEL

Meta-Species

Renault

Chanel Iconic Visuals

Audemars Piguet x 1017 ALYX 9SM

PRADA

Beats X FRGMT

Rapha Pro-Team

Entropic States

Costa Brazil

Dunhill

Chanel

Rapha + GORETEX

Cycora by Ambercyle

Stripes

IS Clinical

Alpine

Dacia - Manifesto

New Balance + District Vision

Apple Inc

Amyris

Rose Inc.

棺魚 – COFFINFISH

Nike - Air Zoom Alphafly Next%

Nike - Move To Zero

Metronome

One Plus

Gillette Labs

Rapha MTB

Nike - Project: Run Fearless

THERE Tech Lab

Nike - HOI Football

Camper x POP Trading

Salomon FW20

Salomon Advanced FW20

TB-LAB 004

House of Innovation

TB-LAB 003

Dekmantel 2020

Kenzo SS20

MALWARE

KENZO FW19

TB-LAB 002

TB-LAB 001

Dekmantel 2019

Dekmantel 2016

Kenzo SS19

Dekmantel 2018

&Ratio

Heresy SS18

Global Campaign