Move to Zero is Nike’s commitment towards zero carbon and zero waste to help protect the future of sport. One of the biggest steps on their journey to zero carbon and zero waste is in choosing their materials because they account for more than 70% of any product&#8217;s footprint. By reusing existing plastics, yarns and textiles, Nike significantly reduce their emissions.
We worked collaboratively with Nike and Accept and Proceed to help tell this story of material innovation and sustainability through bold, site specific visuals. The key materials featured were Nike Fly Leather, Nike Grind, Nike Air, Nike Crater Foam and recycled polyester.
Creative Direction: Nike / Tomorrow Bureau / <a href="https://www.acceptandproceed.com/" target="_blank" rel="noopener">Accept&amp;Proceed</a> 
Nike HOI Paris– 
Photography: Benoit Florençon 
Film: Dix Huit Production

Nike HOI NYC – 
Photography: Dorothy Hong 
Film: Andrew Houston

Entropic States.

TB-LAB

Dior Capture

Self Drive

Adidas

Dior

ArmourX

Byredo

Nike - Dry-Fit ADV

CHANEL

Meta-Species

Renault

Chanel Iconic Visuals

Audemars Piguet x 1017 ALYX 9SM

PRADA

Beats X FRGMT

Rapha Pro-Team

Entropic States

Costa Brazil

Dunhill

Chanel

Rapha + GORETEX

Cycora by Ambercyle

Stripes

IS Clinical

Alpine

Dacia - Manifesto

New Balance + District Vision

Apple Inc

Amyris

Rose Inc.

棺魚 – COFFINFISH

Nike - Air Zoom Alphafly Next%

Nike - Move To Zero

Metronome

One Plus

Gillette Labs

Rapha MTB

Nike - Project: Run Fearless

THERE Tech Lab

Nike - HOI Football

Camper x POP Trading

Salomon FW20

Salomon Advanced FW20

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House of Innovation

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Dekmantel 2020

Kenzo SS20

MALWARE

KENZO FW19

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Dekmantel 2019

Dekmantel 2016

Kenzo SS19

Dekmantel 2018

&Ratio

Heresy SS18

House Of Innovation