Nike – Move To Zero

House Of Innovation

Move to Zero is Nike’s commitment towards zero carbon and zero waste to help protect the future of sport. One of the biggest steps on their journey to zero carbon and zero waste is in choosing their materials because they account for more than 70% of any product’s footprint. By reusing existing plastics, yarns and textiles, Nike significantly reduce their emissions.

We worked collaboratively with Nike and Accept and Proceed to help tell this story of material innovation and sustainability through bold, site specific visuals. The key materials featured were Nike Fly Leather, Nike Grind, Nike Air, Nike Crater Foam and recycled polyester.

Creative Direction: Nike / Tomorrow Bureau / Accept&Proceed
Nike HOI Paris
Photography: Benoit Florençon
Film: Dix Huit Production
Photography: Dorothy Hong
Film: Andrew Houston