Nike – Project: Run Fearless
House Of Innovation
Project: Run Fearless is Nike’s commitment to help reduce running-related injuries. Through in depth scientific studies conducted at The Nike Sport Research Lab (NSRL) new innovations were developed that resulted in two new shoes - The Nike React Infinity Run 2 and the Nike Zoomx Invincible.
We collaborated closely with Nike and Accept & Proceed to help visualize 3 specific design innovations as well as providing more graphic, scientific based imagery to support the telling of The Nike Sport Research Lab story.
The three innovations call outs we were asked to visualize were: Rocker Geometry, Ample Foam and Wide Base.