We partnered with Swiss sportswear brand ON, in collaboration with MODEM, to develop a new visual approach for retail storytelling &#8211; starting with how the brand’s innovation and design ethos is experienced at their Global Headquarters, ON Labs, in Zurich.
The project focussed around an interactive centrepiece, showcasing ON’s key footwear models, including the Cloudmonster and Cloudboom Strike. Embedded within the table are four integrated screens, each activated by consumer presence, offering an immersive window into ON’s revolutionary product stories.
We developed the narrative structure and motion principles that bridged product storytelling with the material and form of the installation. Shaping story structure, animation, and visual principles, we express each shoe’s performance benefits in harmony with the spatial design to create an experience where the brand’s commitment to performance and sustainability feels omnipresent.
Our drive in bringing the unseen to life, and experience in articulating complex narratives around innovation, forms a key part of this ongoing partnership.

Entropic States.

TB-LAB

ON RUNNING

Renault 5 Turbo 3E

Renault – Clio 6

Project Ara

Adidas  ER

Rimowa

Dior Capture

Self Drive

Adidas

Dior

ArmourX

Byredo

Nike - Dry-Fit ADV

CHANEL

Meta-Species

Renault

Chanel Iconic Visuals

Audemars Piguet x 1017 ALYX 9SM

PRADA

Beats X FRGMT

Rapha Pro-Team

Entropic States

Costa Brazil

Dunhill

Chanel

Rapha + GORETEX

Cycora by Ambercyle

Stripes

IS Clinical

Alpine

Dacia - Manifesto

New Balance + District Vision

Apple Inc

Amyris

Rose Inc.

棺魚 – COFFINFISH

Nike - Air Zoom Alphafly Next%

Nike - Move To Zero

Metronome

One Plus

Gillette Labs

Rapha MTB

Nike - Project: Run Fearless

THERE Tech Lab

Nike - HOI Football

Camper x POP Trading

Salomon FW20

Salomon Advanced FW20

TB-LAB 004

House of Innovation

TB-LAB 003

Dekmantel 2020

Kenzo SS20

MALWARE

KENZO FW19

TB-LAB 002

TB-LAB 001

Dekmantel 2019

Dekmantel 2016

Kenzo SS19

Dekmantel 2018

&Ratio

Heresy SS18

MOVEMENT LABS 