One Plus

Launch Campaign

We were commissioned by OnePlus to create a film for 2 large scale screens in Wuhan and Chengdu in China. The films utilised a ‘naked eye 3D’ effect by taking advantage of the curved nature of the screens.

The concept focused on the matte to mirror AG Glass Technology in the new OnePlus Pro 9.

This feature employs a specially-designed reflective glass within its case that utilises a pioneering gradient refraction effect, which echoes the serenity of morning mist. We placed the phone within a reflective container, playing with space by filling it with mist and having it emerge from its boundaries, to create the illusion of it floating in mid-air.