THERE Tech Lab is a new educational gallery in Amsterdam, with a focus on four main themes: Robotics, AI, 3D Printing, and AR &#038; VR. It is a place where kids and their parents can meet robots, learn about AI and experience the wonder of technology.
We were commissioned by Staat to create a series of fun and engaging robot experiments that formed the foundation of the launch campaign. 
At the core of the project is the design of the robots themselves. Here we had the opportunity to do a deep dive into the world of contemporary industrial design aesthetics, in order to inform our own robot inventions. We wanted the robots to feel utilitarian and modular, whilst retaining a playful sense of tactility and friendliness. The intention was to create our own unique design for the campaign that would appeal to adults and children alike.

Entropic States.

TB-LAB

Rimowa

Dior Capture

Self Drive

Adidas

Dior

ArmourX

Byredo

Nike - Dry-Fit ADV

CHANEL

Meta-Species

Renault

Chanel Iconic Visuals

Audemars Piguet x 1017 ALYX 9SM

PRADA

Beats X FRGMT

Rapha Pro-Team

Entropic States

Costa Brazil

Dunhill

Chanel

Rapha + GORETEX

Cycora by Ambercyle

Stripes

IS Clinical

Alpine

Dacia - Manifesto

New Balance + District Vision

Apple Inc

Amyris

Rose Inc.

棺魚 – COFFINFISH

Nike - Air Zoom Alphafly Next%

Nike - Move To Zero

Metronome

One Plus

Gillette Labs

Rapha MTB

Nike - Project: Run Fearless

THERE Tech Lab

Nike - HOI Football

Camper x POP Trading

Salomon FW20

Salomon Advanced FW20

TB-LAB 004

House of Innovation

TB-LAB 003

Dekmantel 2020

Kenzo SS20

MALWARE

KENZO FW19

TB-LAB 002

TB-LAB 001

Dekmantel 2019

Dekmantel 2016

Kenzo SS19

Dekmantel 2018

&Ratio

Heresy SS18

The Robots Are Coming