THERE Tech Lab

The Robots Are Coming


THERE Tech Lab is a new educational gallery in Amsterdam, with a focus on four main themes: Robotics, AI, 3D Printing, and AR & VR. It is a place where kids and their parents can meet robots, learn about AI and experience the wonder of technology.

We were commissioned by Staat to create a series of fun and engaging robot experiments that formed the foundation of the launch campaign.

At the core of the project is the design of the robots themselves. Here we had the opportunity to do a deep dive into the world of contemporary industrial design aesthetics, in order to inform our own robot inventions. We wanted the robots to feel utilitarian and modular, whilst retaining a playful sense of tactility and friendliness. The intention was to create our own unique design for the campaign that would appeal to adults and children alike.